Now recruiting — Class of 2026

The draft for the business of sports

ABZ is the talent agency for the infrastructure of sports business. We train elite student talent in music, media, fashion, finance, and technology — then connect them to the athletes, brands, and cities that run the game.

TALENT TrainedCAPITAL ConnectedINFRASTRUCTURE BuiltEST 2026
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Students in the Fab 50
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Industry verticals
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Fans at one high school game
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Anchor campus — Morehouse
Roster

The Fab 50

Ten top students in each of five verticals — trained on the same campuses as the athletes they'll partner with. Not interns. Draft picks.

50 roster spots /// 5 verticals /// 10 picks per class /// applications reviewed by a real person

01
10 spots
Music
Audience development, talent sourcing, and distribution.
02
10 spots
Media
Production expertise and platform mastery, from campus to the world.
03
10 spots
Fashion
Students launching their own brands — and reinventing yours.
04
10 spots
Finance
The frameworks behind sustainable athlete revenue.
05
10 spots
Technology
CRM, AI workflows, and infrastructure built to scale.
Sports fashion design — one of the Fab 50 verticals Vertical 03 /// Fashion × Sport
Traction

Already in motion

Morehouse College
AUC NIL Club
Active programs across Morehouse, Spelman & Clark Atlanta — the anchor campus ecosystem.
Active
now
iHeartMedia
iHeartMedia
Students placed as iHeart interns, with a weekly studio residency producing live shows.
Weekly
residency
MLB
MLB Activations
Pro athletes on campus this fall — student access run exclusively through ABZ.
Fall
2026
AEBL Hoops
AEBL Hoops
Atlanta’s pro-am basketball league — courtside access and event activations for ABZ students.
Court-
side
Municipal

13,000 fans at a high school game

Packed high school football game
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Fans at a high school game

Powder Springs, Georgia. 2012. A high school football game pulls 13,000 fans. That demand never needed a college stage or a pro league. It was already there. What was missing was everything around it. Players who could not own their likeness. Students built for careers in marketing, data, PR, and operations with no structure to reach them. The talent was in the building. The pipeline was not. ABZ is the bridge.

Municipal programs /// launching Q3 2026
01 Athlete storytelling 02 Local sponsorship 03 Event activation Produced by our student workforce

Powder Springs, Georgia /// 2012 /// Hillgrove vs. McEachern /// 13,000 in attendance

Ambassadors

Who's repping

@mannisupreme
@mannisupreme
iHeartMedia × Georgia State Athletics
Vertical integration for media, music, and community engagement.
Follow on Instagram →
@aeblhoops
@aeblhoops
Nike × Red Bull
Vertical integration for sports, media, fashion, and community development.
Follow on Instagram →
About

Why ABZ exists

The gap between potential and opportunity is a systems problem, not a people problem.

ABZ builds the system. We train elite student talent across music, media, fashion, finance, and technology, then connect that workforce to the athletes, brands, and cities that run the business of sports.

The blueprint already exists. Georgetown built a pipeline from its campus to the NFLPA, the NBA, and Capitol Hill. ABZ replicates that engine where it matters most, anchored at Morehouse College. Schools raise through sports. Athletes become business partners, not products. Students enter high level rooms through the game.

Every campus becomes a hub. Every cohort becomes infrastructure. The model compounds.

Get in the room

Students get a draft card. Partners get a ready workforce. Cities get their energy turned into an asset.

ABZ © 2026 ABZ /// Talent × Capital × Infrastructure /// The business of sports